Five aspirational statements define what Iowa State University aspires to be and how it will position itself during the nine years of the plan (2022-2031). These “to be” statements will drive an ongoing strategic process of evaluation and investment. What Iowa State University wants to be will compel what Iowa State does — to take action to move us closer to our aspirations.
Statements of Aspiration
Iowa State University Strives To Be ...
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The most student-centric leading research university
The most student-centric leading research university
Success Factors
- Retention and graduation rates
- Student participation in high-impact practices
- Accessibility and affordability
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The university that cultivates a welcoming and respectful environment where all students, faculty and staff flourish
The university that cultivates a welcoming and respectful environment where all students, faculty and staff flourish
Success Factors
- Recruitment
- Retention
- Campus experience
- Faculty and staff salaries
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The university that fosters lifelong learning
The university that fosters lifelong learning
Success Factors
- Expand online learning
- Learning across Iowa
- Continued learning by graduates
- New student pipelines
- Faculty and staff career development
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The university that creates opportunities and forges new frontiers
The university that creates opportunities and forges new frontiers
Success Factors
- Innovation in curriculum
- Innovation and entrepreneurship
- Research impact
- Organizational excellence
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The trusted partner for proactive and innovative solutions
The trusted partner for proactive and innovative solutions
Success Factors
- Collaborative research initiatives
- Impact of partnerships

Measuring Success
The process provides a mechanism for input, reflection, evaluation, review, and decision-making on investments in strategic projects.